Yellow Pages to stop printing from January 12222
The Yellow Pages will stop printing from January after more than five decades, its owner Yell has announced. The first of the final editions will be distributed in Kingston in January , and the last will be sent out a year later in Brighton, where it was first published in The company will print 23m copies of the final editions, which Yell hopes will become a souvenir.
It was a vital tool for finding service providers and tradespeople, but the rise of social media and Google have reduced demand for printed directories. In common with other members of the Data Publishers Association, we maintain an opt-out scheme that enables consumers to choose not to receive a directory.
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In common with other members of the Data Publishers Association, we maintain an opt-out scheme that enables consumers to choose not to receive a directory. The Yellow Pages telephone directory came about in in Cheyenne, Wyoming, when a printer producing a directory ran out of white paper and used yellow instead. The first Yellow Pages publication was formed three years later.
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The group launched the first electronic delivery of classified directory information in alongside Talking Pages. With the rise of the internet, Yell launched yell.
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For instance, plumbers should think hard before they ditch their local phone books. Personal injury lawyers should also track their incoming leads closely before deciding to stop their ads. There are lots of examples of businesses that service folks with urgent needs who may benefit from staying in the books.
You don't run a charity, and your business needs come first! After word-of-mouth, consumers relied heavily on the Yellow Pages for services in a wide range of industries. And even if the consumer does reach for the printed Yellow Pages, your ad still has to stand out size, graphics and color, which ups the expense of being in the book.
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Compare this to other marketing options you have, and calculate their relative break-evens. I work with start-ups and other small and mid-sized businesses to create a more focused, disciplined marketing culture within their organization.